Your real estate logo is often the first representation your clients, colleagues, and community see when introduced to your business. It should embody your personal brand, set you apart from your competitors, and leave a lasting impression.
Whether you want to refresh your branding for 2025 or start from scratch, we’re sharing insights into the key elements of a standout logo. Additionally, we’ve curated examples of excellent real estate logos from some of the country’s top luxury agents and companies to inspire you.
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What makes a great real estate logo?
From bold and modern to classic and timeless, there are many directions you can take your logo. To captivate clients and leave a lasting impression, your logo should:
- Be simple: Stick to one or two colors and a clean, easy-to-read font.
- Be unique: Avoid using generic images, clip art, or anything that looks like your competitors’ logos.
- Be timeless: Avoid trends or fads that will make your logo look dated in a few years.
- Use symbolism: Consider iconography associated with real estate, like houses or keys (but remember to make them look unique).
- Use negative space: Create visual interest and depth by maintaining empty space around each element in your logo.
- Work in multiple applications: While a skinny, horizontal logo might look great on letterhead or at the top of your real estate website, consider also creating a square version that will work on social media profiles.
22 examples of the best real estate logos
In any creative endeavor, visual references can stimulate ideas, offer fresh perspectives, and inspire innovation. This list of our favorite real estate logos also details why each design is so successful.
1. Kumara Wilcoxon
As the number one ranked agent in Austin, Texas, with more than $2.5 billion in sales, Kumara Wilcoxon has access to the city’s most coveted luxury properties, many of which are never listed publicly.
Why this logo works
Wilcoxon’s logo leverages elegant yet playful typography to draw the eye in. The black-and-white color palette is sophisticated and the use of her distinctive name drives recognition and brand recall.
2. Carolwood Estates
Carolwood Estates is a boutique brokerage based in Beverly Hills and founded upon an organic collaboration of highly successful real estate professionals.
Why this logo works
The use of the simple, sophisticated letter C exudes confidence, and the full-stop punctuation adds gravitas. This signifies that the brokerage’s agents are well-informed and approach their work with a serious and dedicated attitude.
3. Red Oak Realty
Red Oak Realty is a woman-owned independent real estate brokerage with a long-standing presence in Northern California’s East Bay.
Why this logo works
When the brokerage rebranded, its founders wanted a logo that felt fresh while retaining echoes of their original mark. The result: a bold and revitalized logo with strong lines and upward-sweeping letters, with a nod to the tree logo they used in the past. This choice promotes memorability and adds a sense of continuity to the brand’s visual identity.
4. Jade Mills
Jade Mills, aka the “9 Billion Dollar Woman,” has a global reputation as the top real estate agent in L.A. and Beverly Hills. She is Coldwell Banker’s number one agent, working with A-list celebrities, business leaders, and other high-net-worth individuals.
Why this logo works
Mills’ name carries a legacy that speaks for itself. A simple script that evokes her own signature, paired with an attractive serif font, is all she needs to effectively convey her authority and esteemed reputation in luxury real estate.
5. Ginger Martin + Co
With over $3 billion in sales, Ginger Martin has established herself as the premier luxury real estate agent in California’s beautiful wine country.
Why this logo works
Martin’s logo is straightforward and clean, featuring a classy font choice and a timeless color scheme. It proves that minimalist elegance reigns supreme in the world of luxury real estate.
6. Williams & Williams Estates Group
Williams & Williams is a luxury real estate agency specializing in architecturally significant, one-of-a-kind properties in Los Angeles.
Why this logo works
This unique logo skillfully weaves together palm trees and architectural elements in luxurious gold, capturing the essence of LA and the exceptional properties this group represents.
7. Gregg Lynn Team
Consistently ranked among the top three agents in San Francisco (with more than $2 billion in transactions), Gregg Lynn’s logo reflects the team’s success and white-glove service.
Why this logo works
This elegant and artistic logo showcases the broker’s initials prominently and creatively. Eschewing conventional vertical alignment, the brand mark adopts a diagonal orientation with strong art deco lines. Moreover, the monogram works stacked or to the left of the name, providing additional versatility.
8. Philip Scheinfeld Team
Philip Scheinfeld runs a top-rated real estate team with over $500 million in sales in Manhattan, Brooklyn, Queens, and the Hamptons.
Why this logo works
Sleek and stylish, this monochromatic logo catches the eye with its creative use of negative space. It also playfully depicts a yin-yang symbol, evoking a sense of balance and harmony.
9. Century 21
Century 21 is an internationally recognized real estate brand with more than 14,000 independently owned and operated franchises in countries and territories around the world.
Why this logo works
The company’s revamped brand, while sleeker and more sophisticated, remains loyal to its iconic gold-and-black scheme.
10. Rochelle Maize
As executive director of the luxury estates division at Nourmand & Associates, Rochelle Maize specializes in exclusive multi-million-dollar Beverly Hills homes and has more than $3.5 billion in career sales.
Why this logo works
Using strong shapes and negative space, this logo creatively incorporates Maize’s initials. Her slogan, “The next level of real estate,” demonstrates confidence and authority, catering to the discerning tastes of her luxury clientele.
11. SERHANT.
After a decade at the helm of one of New York City’s top-ranked real estate teams, Ryan Serhant’s vision took form with the brokerage that bears his name. Today, it’s one of the most followed real estate brands in the world.
Why this logo works
Modern, memorable, and eye-catching, this logo has a bold sans-serif font, a color that represents stability, and punctuation expressing authority and confidence. Less is truly more: Serhant’s brand mark traverses social platforms, proving simplicity reigns supreme.
12. Global Collective
Global Collective is a network of elite, renowned real estate agents and brokers offering remarkable reach and expert knowledge of the industry and the communities they serve.
Why this logo works
Minimal and elegant with a creative overlap between the G and C, this logo conveys quality, professionalism, and luxury.
13. Robin Kencel Team
The Robin Kencel Team handles high-end properties primarily in Connecticut’s Greenwich and lower Fairfield counties. Robin Kencel is among the top 100 agents in Connecticut and the top 1.5% nationwide.
Why this logo works
Cleverly using a half-R to represent both exclusivity and Kencel’s first name, this logo is sophisticated, creative, and memorable.
14. Saslove & Warwick
Ranked the number one real estate team in Aspen, Colorado, the Saslove & Warwick team has 60 years of experience and over $5 billion in closed sales. This company boasts a boutique feel with an international reach.
Why this logo works
This clean logo exudes sophistication. It also plays nicely with the font style of the team’s brokerage, Douglas Elliman.
15. Liza Story
Nicknamed “the Park City ambassador,” real estate agent Liza Story leads the sales team for the Velvaere wellness-focused development, representing luxury ski condos and estate homes.
Why this logo works
Story’s tagline, “Luxury is an experience, not a price point,” resonates in the design of her logo. Its high-contrast, minimalistic font and clever use of negative space make it visually striking and memorable.
16. Kelly Jo Gonzalez
Representing the Texas Hill Country, Kelly Jo Gonzalez is one of the area’s leading relocation specialists, working with a diverse range of clients from corporate professionals to expatriates.
Why this logo works
Gonzalez’s monogram is both simple and compelling, radiating organic aesthetics, femininity, sophistication, and trustworthiness. The continuous lines in each letter hint at the smooth experience she aims to provide.
17. Annie Hagstrom
Trading the Canadian winters for the Florida sunshine, Annie Hagstrom now thrives in Naples where she has established a successful real estate career.
Why this logo works
Incorporating a palm tree silhouette, Hagstrom’s logo subtly emphasizes her connection to the real estate market in Naples, Florida. The delicate palm frond and soft pink color palette create a distinctive, feminine aesthetic that differentiates her brand from the traditional or masculine designs often seen in the industry.
18. Virtue Real Estate Group
A recognized leader in the Las Vegas real estate sector, Virtue Real Estate Group is dedicated to excellence in service, innovation, and client satisfaction. Their mission is to redefine the Las Vegas real estate experience by providing exceptional expertise while actively contributing to local initiatives and charitable activities.
Why this logo works
Virtue Real Estate Group’s logo effectively communicates professionalism and sophistication through its clean, minimalist design. The abstract geometric pattern within the diamond shape is a distinctive mark that encapsulates both their forward-thinking approach to real estate and integration into the community.
19. Brad Kappel
As a leading real estate professional with over $1.1 billion in sales, Brad Kappel has been ranked the number one agent in Maryland for four consecutive years and provides white-glove luxury service across the Chesapeake Bay region.
Why this logo works
By incorporating an anchor and crossed keys, this logo instantly communicates his expertise in waterfront real estate while avoiding cliches and establishing a unique brand.
20. Luxury Residential Management
Luxury Residential Management provides comprehensive estate and condo management services for high-profile clients with second homes in Miami.
Why this logo works
Similar to Brad Kappel’s design above, LRM’s logo cleverly uses keys, a classic real estate symbol rendered in an ornate style, to convey both opulence and the company’s dedication to five-star service.
21. Real
As the fastest-growing publicly traded real estate tech brokerage, Real is revolutionizing the industry by providing agents in 47 U.S. states; Washington, D.C.; and Canada with enhanced financial opportunities and advanced technology.
Why this logo works
This minimalist logo, featuring the company name in a simple frame, is further enhanced by its ambigram design, which reflects the company’s forward-thinking, technology-first approach.
22. Beacham & Company
As the only real estate company in Atlanta with an in-house photography department, Beacham & Company is committed to innovative marketing and exceeding client expectations.
Why this logo works
Beacham & Company’s logo effectively utilizes a shield emblem, symbolizing stability and trust. Its distinctive, monochromatic color scheme creates a memorable and unique brand identity in a crowded real estate market.
Designing your own real estate logo
The best real estate logos make a lasting impact. Designing your own logo can be a rewarding endeavor as long as you keep a few key tips in mind.
- Your logo is your brand’s handshake. Before you work on your logo, define your brand identity and values to ensure your logo reflects your business essence.
- Keep it simple. An uncluttered design is often more memorable and recognizable. Also, clean lines are more likely to stand the test of time.
- Experiment with typefaces, fonts, and colors to find a combination that resonates with your brand personality.
- Consider scalability to ensure your logo looks great across various platforms and sizes.
- Seeking inspiration is valuable, but strive for originality to make your logo stand out.
Rewrite your brand strategy
Our free resources can help you define your personal brand, level up your marketing plan, and reach your target audience.
How to choose a color for your real estate logo
The color you choose is just as important as the design. Blue is a popular color for real estate logos, and for good reason. The color is associated with trust, security, and reliability — all qualities consumers look for in a real estate professional.
But if blue’s not for you, there are plenty of other colors you can use to represent your brand. Luxury real estate brands often use gold or silver, as these colors convey wealth and success. Similarly, green is often associated with growth and abundance.
For a different look, bright, bold colors attract attention and create a sense of excitement. In particular, yellow and orange evoke feelings of optimism and energy.
Your brand + Luxury Presence
An effective logo is a visual anchor for your brand as it instantly conveys professionalism, reliability, and your business’s unique value proposition. This element, together with a well-defined marketing strategy and your overall branding, works synergistically to build recognition and drive client engagement and loyalty in a highly competitive market.
Transform your approach with our free resources designed to help you define your own brand, level up your marketing plan, and reach your target audience.
Luxury Presence can elevate your marketing strategy
Learn how we can help take your real estate business to the next level. Schedule a time to speak with one of our branding experts today.
