If you’ve dipped your toes into video marketing, you know that the first few seconds can make or break the success of your content’s performance. To help you stand out and grab your audience’s attention, we’ve curated a list of highly effective video hooks that will take your real estate video marketing to the next level. Use these hooks in your thumbnails and first frames to boost your real estate video performance.
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FAQ-focused real estate video hooks
Anticipating and answering frequently asked questions (FAQ) for your audience within your real estate video hooks is a great place to start. Researching the right questions to reference (and answer) might mean keeping detailed notes about what your clients ask you daily. You might also use a formal questionnaire with new clients as a part of the introduction and discovery process.
Some examples include:
- Questions I get about the real estate [topic]
- Questions I get about buying or selling your home in the current real estate market
- Things you need to know before buying a [home type] home
- The top [#] features buyers want in a luxury home
- The 5 most common misconceptions about luxury real estate
- Understanding property taxes in luxury neighborhoods
- Amenities that define luxury living: what to look for
- How to prepare your home for a virtual tour
- The benefits of working with a local real estate agent in [location]
- Ask the experts: Live Q&A sessions addressing your luxury real estate questions and concerns
Price-focused real estate video hooks
People who are buying or selling luxury real estate generally look beyond a simple price tag when pursuing a deal. However, money talks—so using hooks for your real estate videos that directly address price and value can be an excellent way to grab people’s attention and encourage them to click.
- Comparing luxury homes: $1 Million vs. $10 Million
- The most expensive homes sold in [city] last year
- What kind of luxury can you afford in [city]?
- A glimpse inside a [$X million] [city] home
- What [$] can get you in [your location]
- The hidden costs of buying a home in [location] and how to avoid them
- The benefits of buying a home in [location] versus renting
- Price-slashed mansions: a rare peek inside luxury homes with jaw-dropping discounts
- The art of pricing luxury homes: expert insights to help you get the best deal
Comparison-focused real estate video hooks
Without explicitly mentioning the competitors or challenges in your local real estate market, you can still find a way to speak to how you outperform the norm. Be clear, bold, and confident in your local market expertise.
Think of ways your service is apart from the rest. Remind your potential audience what they stand to gain by hiring you as their guide.
- Before you list with a discount broker, watch this
- What other agents won’t tell you about [x] in [location]
- Common pitfalls when buying/selling in [location]
- The pros and cons of living in [location] suburbs versus the city
- Renting versus buying in [location]: which is the better investment?
- New construction vs. historic luxury homes: which is right for you?
- The differences between buying a condo versus a single-family home
- Comparing school districts in [location]: what to know
- Why choose a luxury real estate agent over a traditional one
- This vs. that: modern vs. vintage / this material vs. that material / this color vs. that
- Neighborhood showdown: top [#] local communities for luxury living – which one will you choose?
User experience-focused real estate video hooks
The user experience of buying or selling a home (as well as any subsequent client recommendations) relies on your personal, empathetic service as an agent. As such, focusing your video hooks on the high level of service you provide is a great way to win the attention of potential clients.
Make a memorable first impression on the people who see your real estate video ads by using a personal tone. Choose topics that emphasize your dedication to customer service. Thumbnails that feature your face or the faces of satisfied customers can also help catch the attention of potential viewers—rather than a simple picture of a house.
- POV: you’re hosting a dinner party in your luxury home
- A day in the life of a luxury real estate agent
- Experience the breathtaking views from these [city] luxury penthouses
- Step inside the ultimate home theater in this [location] luxury mansion
- A tour of the most luxurious home spa retreats
- I tried living in a luxury smart home for a week, and here’s what happened
- Get ready with me for my client’s open house
- Come with me through my client’s beautiful home for sale
- A look inside these 5 celebrity luxury homes
- Exploring eco-friendly features in luxury homes
- Design your dream home: a virtual home customization experience for luxury buyers
- Behind the gates: an insider’s look at [location]’s most coveted gated communities
Hype/trend-focused real estate video hooks
Ride the wave of whatever generates views elsewhere on social media—but make it your own. It’s vital to find an angle that applies to your local market. Make sure to stay on trend for your own brand to connect with the most relevant potential clients.
There’s always something new going around on social media. Use these posts sparingly, and pick only the trends that best suit your real estate video marketing strategy.
- TikTok made me try [x]
- Describe this home with a single emoji
- This [x] is going viral on [social media]
- Tag someone who needs this scent in their home
- Why mid-century modern homes are making a comeback in [location]
- The hottest interior design trends for [year] in [location] luxury homes
- How to incorporate sustainable materials into your [location] luxury home
- The most popular home features among millennials in [location]
- The latest smart home technology trends for [year] in [location] homes
Helpful/DIY-focused real estate video hooks
Clients consider you a guide to buying and selling luxury real estate. Once they trust you, they’ll want to learn more about your broader insights into the market, including what’s new and what’s next. Making helpful content is a way to highlight your understanding of what potential clients need.
Formats to build your video hooks around include:
- Life hack: [x]
- Struggling to do [x] with your luxury home?
- Here’s how to add value to your [location] luxury home
- Homebuying pro tip: [x]
- Cut your home’s time on market in half with these [x] tips
- Take your luxury curb appeal to the next level with these [x] hacks
- DIY staging tips for selling your [location] home
- Luxury home upgrades you can do yourself
- How to increase energy efficiency in your [location] home
- The ultimate guide to decluttering before selling in [location]
List-focused real estate video hooks
List-focused videos are helpful, fast ways to convey your analysis of specific trends or processes in your local real estate market. Real estate videos built around a list reveal the details quickly for your viewers, making the points easy to remember and reference later.
- 8 stunning celebrity homes you need to see
- 6 key questions to ask when buying a luxury home
- 7 must-have features in every luxury home
- 5 essential tips for first-time luxury home buyers
- 7 tips for choosing the right luxury real estate agent
- The top [#] most [adjective] [community type] communities
- 6 questions to ask when touring a luxury property
- 8 unique features found in the world’s most expensive homes
- 5 essential tips for marketing your luxury home
- Your [location] listing will continue to collect dust unless you do these 3 things
Premium-focused real estate video hooks
These videos play on what’s rare and valuable in a particular market. Whether you want to highlight a location, trend, or simply the ways to maximize an opportunity for savings or profits, use language that emphasizes the best of the best for your niche.
- The best luxury amenities for entertaining guests
- Discover the top luxury real estate markets worldwide
- The best [property type] properties in [location]
- The 5 best cities for luxury real estate investment
- Top [#] luxury real estate markets for international buyers
- The [#] best neighborhoods for young professionals in [city]
- The top cities in the U.S. to own luxury real estate
Statistically-focused real estate video hooks
Numbers can quickly lay out the opportunities, hazards, and facts about a real estate market for people scrolling by on social media. And while it’s true that statistics only tell part of the story, they’re a great way to capture attention and encourage clicks while competing for the attention of your potential clients.
Think of the statistics that leap out to you in your market. Add context, so your audience can see and appreciate your expertise. Some examples include:
- [#] surprising facts about luxury real estate
- Luxury home market predictions for the next decade
- [#] luxury home trends that are here to stay
- The impact of interest rates on the luxury housing market
- The future of sustainable luxury: trends and predictions
- The most expensive home sales in history: a countdown
- The most sought-after architectural styles in luxury real estate
- A look at the most iconic luxury homes in film and television
- Breaking down the true cost of owning a luxury home
- The most influential luxury real estate developers in history
- The most impressive celebrity home renovations of all time
- The top luxury real estate auctions: record-breaking sales and notable properties
Real estate video hooks that speak directly to viewers
Depending on how comfortable you are in your writing, you may find it challenging to convey the voice you use every day with clients in a short video hook. Don’t be deterred! Practice letting your personality shine through while speaking casually and directly to your audience. Be specific in your hook to catch the attention of viewers scrolling past.
Try some variations based on the suggestions below:
- Watch this if you’re considering a luxury home renovation
- Looking to buy a waterfront property? Don’t miss this tour!
- Dreaming of a luxury lifestyle? Explore these stunning homes
- Ready to invest in luxury real estate? Start here
- Thinking about selling your luxury home? Watch this first
- Want to live like a celebrity? Explore these A-list homes
- Selling your luxury home? Don’t make these mistakes
- Looking for your dream home in [location]? This video is a must-watch
- Stop stressing about buying a luxury home, let us do the work for you!
- Stop scrolling! This beautiful luxury home could be yours
Level up your video marketing content with Luxury Presence
In today’s competitive market, agents who incorporate captivating video hooks into their real estate video content can create a lasting impact on potential clients more effectively.
Our team of social media and real estate marketing experts understands the nuances of your sophisticated audience and is committed to crafting tailor-made content strategies that help you stand out from the competition. Schedule a free consultation to learn how Luxury Presence can support and amplify your video marketing efforts.
