How Local Life Realty Boosted Agent Recruitment While Expanding into 3 New Markets in 11 Months

Local Life Realty, an emerging leader in the real estate industry, made a significant impact by expanding its operations into Austin, Dallas, and Orlando within just eleven months. This expansion was masterminded by co-founders Justin and Kel Pistorius, blending high-caliber services with a hometown feel.

Collaborating with Luxury Presence, Local Life not only revamped their main website but also innovated with agent-specific subdomains and a range of marketing tools. This partnership fostered a cohesive brand experience, crucial for Local Life’s vision of combining local know-how with upscale services, and played a key role in recruiting and retaining top-tier real estate agents.

The Strategy

With Luxury Presence, they zeroed in on a few crucial areas:

• Personalized Brokerage Website: Luxury Presence built a tailor-made website and landing pages that truly encapsulate the essence of Local Life, emphasizing their local expertise and luxury service. 
• Agent Subdomains: Luxury Presence crafted subdomains for each agent, functioning like mini websites. This approach not only unified the brokerage’s brand experience but also offered immense value to the agents by enhancing their personal brand and online presence within the framework of Local Life’s overarching identity.
• Design and Branding Initiative: Spearheaded by Allie Mierau from Luxury Presence, the design refresh established comprehensive brand guidelines. These guidelines were pivotal for maintaining a consistent brand identity.
• Marketing Services: Local Life utilized Luxury Presence’s marketing services for comprehensive, effective outreach. A combination of SEO-focused blog content, neighborhood guides, and Google Business posts led to a steady increase in both organic traffic and keyword ranking.