A Winning Partnership: Luxury Presence and SERHANT.

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, and innovation. When it was time to elevate its digital presence, SERHANT. turned to us for cutting-edge solutions designed to meet the unique needs of its agents and clients. Our partnership not only revamped the brokerage’s website but also redefined its agent support system and expanded its global market reach.

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Addressing the challenge with a digital-first strategy

SERHANT. faced a critical challenge: transitioning from a well-known New York brokerage into a globally recognized brand. The team understood that their digital strategy must not only preserve its bold, distinctive identity but also offer scalable solutions for its rapid expansion. The mission was twofold — create a visually compelling platform that enhanced user engagement while simplifying operations for agents.

Luxury Presence delivered on both fronts by developing a website that reflects SERHANT.’s brand while providing agents with the tools to succeed in an increasingly competitive market.

Tailored digital solutions for growth

Luxury Presence crafted several custom solutions for SERHANT. to address both branding and functionality:

Brand integration and visual design: The SERHANT. brand’s iconic elements, such as the signature blue color and capital S logo, were seamlessly incorporated into the website’s design. Interactive style tiles allowed SERHANT. stakeholders to visualize and select design components that align with their vision.
Interactive features: The addition of a dynamic, draggable globe enhanced SERHANT.’s worldwide market narrative, showcasing properties and expanding influence with a visual, engaging experience.
Agent empowerment tools: Luxury Presence introduced features like personalized agent subdomains and social media integration, ensuring brokerage associates had everything they needed to bolster their personal brands and reach their clients more effectively.
Universal search: The innovative universal search functionality allows users to quickly find agents, properties, and teams from one place, further boosting SERHANT.’s visibility.

Enhanced visibility and operations

The partnership between Luxury Presence and SERHANT. resulted in significant gains across multiple areas:

Streamlined operations: SERHANT.’s agents now have access to an efficient content management system, simplifying profile and listing management. This reduces administrative tasks and allows agents to focus on client engagement and sales.
Market expansion: SERHANT.’s global presence is amplified, allowing the brokerage to enter new markets with a strong digital foundation. The website is designed to scale with SERHANT.’s ongoing growth, ensuring consistent performance regardless of the market.
Attracting top talent: The website’s enhanced user experience and professional design help SERHANT. attract leading agents by offering unmatched exposure and cutting-edge support tools.

Managing amplified brand exposure

SERHANT.’s partnership with Luxury Presence yielded a high-performing website that was well-equipped to handle large surges in traffic, particularly after the premiere of “Owning Manhattan,” a Netflix reality show staring Ryan Serhant.

The website handled 2.3 million additional visitors in just one week, proving its ability to manage heavy demand and convert site visitors into leads. International traffic increased exponentially, further solidifying SERHANT.’s reputation as a global leader in real estate.

A future-focused partnership

This collaboration is only the beginning. As SERHANT. continues to grow, Luxury Presence remains committed to supporting its digital efforts with ongoing innovations and strategic enhancements. SERHANT.’s success exemplifies how a well-executed partnership between forward-thinking brokerages and a digital solutions provider can drive results on a global scale.

Ryan Coyne, CTO of SERHANT., had this to say: “Luxury Presence has been a key partner in meeting our business needs as we scale. Their seamless integration of our core brand elements — along with the enhanced features and capabilities for our agents and teams — embodies our brand identity: forward-thinking and future-oriented.”

Take your brand to the next level with Luxury Presence

If you’re a real estate professional looking to build a powerful and scalable digital home base, Luxury Presence offers the tools and expertise you need. From web design to innovative marketing solutions, we’ll help you attract clients, streamline operations, and grow your brand. Discover what we can do for you — get started today.