Standing out in real estate requires innovation, expertise, and a well-crafted digital presence. This webinar, led by Malte Kramer, founder and CEO of Luxury Presence, and Bally Khehra, product marketing expert, explores eight unique and underutilized strategies that address how to stand out as a real estate agent.
Find It Fast
1. Add a marketing process page to your website
Most agents offer information for sellers on their website, but few go deep into their marketing process. By creating a dedicated marketing process page, you provide potential clients with full transparency into your listing methods, setting yourself apart.
This page should outline:
- Your approach to marketing properties
- The specific tools and strategies you use (e.g., professional photography, targeted ad campaigns, open houses)
- A step-by-step breakdown and timeline of a typical home sale
By offering this level of insight, you build trust with clients and demonstrate your expertise in marketing homes effectively.
2. Create dedicated property websites
A single-property website gives each listing the attention it deserves, making it easier to showcase its unique qualities. When considering how to stand out as a real estate agent, these specialized websites can make a significant difference. Here’s what to include:
- Detailed descriptions
- Virtual tours and immersive media galleries
- Interactive elements such as property search tools
Remember, these additional elements keep visitors engaged and exploring longer — helping boost time on site and support SEO performance. And beyond attracting buyers, property websites also impress sellers by demonstrating your commitment to giving their home maximum exposure.
3. Implement high-quality video marketing
Video content is one of the most engaging forms of marketing in real estate. Agents who invest in professional videos for their listings, personal branding, and market updates create deeper connections with their audience.
Effective real estate video strategies include:
- Property walkthroughs with storytelling elements
- Market update videos establishing your local expertise
- Behind-the-scenes content showing how you work with clients
Agents who master video marketing position themselves as thought leaders and attract more clients.
4. Leverage social proof and success stories
Client testimonials build trust and credibility. Instead of just collecting written reviews, take it a step further by:
- Creating case studies that showcase how you helped a client
- Filming short video testimonials with satisfied clients
- Sharing before-and-after marketing successes on social media
Real-life success stories make your expertise tangible and relatable, helping future clients feel confident choosing you.
5. Personalize your brand and messaging
Many agents rely on generic marketing assets, making it hard for them to stand out. Personal branding is key to differentiation and a crucial element when exploring how to stand out as a real estate agent.
Here are a few ways to strengthen your brand:
- Clearly define your niche and target audience.
- Use a consistent brand voice across all platforms.
- Showcase your personality through social media and video content.
The goal is to create a brand that resonates with your ideal clients and makes you memorable.
Rewrite your brand strategy
Our free resources can help you define your personal brand, level up your marketing plan, and reach your target audience.
6. Optimize your Google Business Profile
Your Google Business Profile (GBP) is often the first impression prospects get of you. A well-optimized GBP helps you appear in local search results and builds credibility.
Best practices include:
- Keeping your information up to date (address, contact details, services)
- Adding high-quality images and videos
- Encouraging satisfied clients to leave Google reviews
- Posting updates and market insights
7. Utilize AI and automation tools
Top agents are using artificial intelligence and automation to improve efficiency and marketing effectiveness. Some powerful applications include:
- AI-powered listing descriptions
- Automated social media posting
- CRM tools that streamline follow-ups and client communication
- Automated email marketing
Leveraging AI frees up time for agents to focus on relationship-building while ensuring their marketing efforts remain consistent.
8. Invest in high-quality SEO and content marketing
Search engine optimization (SEO) is a long-term strategy that helps agents get found online. A strong SEO foundation includes:
- A well-structured website with optimized content
- Blog posts answering common real estate questions
- Community guides and hyperlocal content
By consistently publishing valuable content, agents can attract organic traffic and position themselves as local market experts.
Standing out + Luxury Presence
These eight strategies represent some of the most effective answers to the question of how to stand out as a real estate agent in today’s competitive marketplace. They are designed to help agents elevate their marketing, improve their online presence, and gain an edge.
Elevate your real estate brand with a world-class website and powerful marketing tools designed to attract and convert high-end clients. Join thousands of top agents who trust Luxury Presence to grow their business and stand out in a competitive market — schedule a demo today!
Luxury Presence can elevate your marketing strategy
Learn how we can help take your real estate business to the next level. Schedule a time to speak with one of our branding experts today.
