Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart …

A real estate agent looking over a private listing with their client on a smart tablet, following the rules of the National Association of Realtors' Clear Cooperation Policy

Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in real estate, …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

A hand outstretched on a pink background catching stars as a symbol of how to ask clients for reviews

In real estate, trust is everything. And while your expertise and market knowledge set you apart, it’s your client reviews that often seal the …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

The internet is crowded with information, making it hard for real estate professionals to stand out. In fact, the typical homebuyer visits nine different …

Real estate agent writing with a black pen on a white pad of paper, working on creating their personal brand statement

Your brand is the key to standing out in a crowded market, and one of the most powerful ways to define it is by …

A real estate agent's laptop sits on a wooden table next to a cup of coffee, smartphone and pad of paper as the agent wonders what is email marketing and how can i use it to boost my business?

Email marketing is one of the easiest ways to keep leads engaged and nurture relationships with new and existing prospects.

A real estate agent types of a laptop using email marketing tools such as a content calendar to promote her business

Leveraging the right email marketing tools allows real estate professionals to automate communications, streamline follow-ups, and ultimately increase conversion rates. Whether you’re nurturing cold …

A real estate agent uses a calculator, laptop and pen and paper to figure out their email marketing costs

Email marketing is a critical, high-value tool for real estate agents looking to engage with potential clients, nurture leads, and maintain relationships with past …

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