Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …

real estate press release example

Whether you're showcasing a new listing or positioning your brand as an industry innovator, our strategy guide and customizable templates will help you create …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

In real estate, trust is everything. Whether you’re working with buyers, sellers, or industry peers, your reputation can make or break your success. A …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

In this live recording of The Luxury Presence Podcast, Holly Meyer Lucas pulled back the curtain on building a large real estate team and …

A pencil sits on top of a blank book where an agent is coming up with real estate words and creative real estate listing descriptions examples for their marketing

Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture the …

Three color swatches are fanned out on top of a blank journal, representing a brainstorming session to come up with real estate branding ideas

Your brand is the essence of your reputation, the story you tell, and the experience you create for clients. In today’s fast-moving digital world, …

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