Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent uses a calculator, laptop and pen and paper to figure out their email marketing costs

Email marketing is a critical, high-value tool for real estate agents looking to engage with potential clients, nurture leads, and maintain relationships with past …

An engineer stands in front of a whiteboard, explains to a real estate professional how he can use ai in email marketing

Artificial intelligence (AI) is transforming the way real estate professionals connect with prospects and clients, and email marketing is no exception. By leveraging AI …

Real estate broker Matt Breitenbach behind the words "The A-List masterclass"

Learn how building genuine relationships and leveraging technology effectively can lead to success in luxury real estate.  In this episode of the A-List, Matt …

A real estate agent types out email marketing subject lines on their laptop for their latest outreach campaign to leads

Even if you write the perfect real estate marketing email, it won’t be effective if it isn’t opened. Crafting compelling email marketing subject lines …

Real estate broker Matt Breitenbach behind the words "The A-List masterclass"

In the fast-paced world of luxury real estate, building a standout business requires visionary strategies and a strong, authentic brand.  In the latest episode …

An agent opening a book that says "what is brand strategy" on the front in search of the best real estate slogans and taglines

Developing a unique brand identity is vital to building a solid presence for your real estate business. A well-defined brand distinguishes you from industry …

A real estate agent talks to her client on her smartphone while using Luxury Presence's white-labeled app on her tablet

What impact could having your own real estate app have on your business? This hypothetical “day in the life” of a high-performing agent with …

Agent sitting on a couch with a laptop and notebook, working on personalizing her real estate drip campaign templates

A well-structured email campaign is one of the most effective ways for real estate agents to stay top of mind with leads, nurture relationships, …

examples of real estate logos

Your real estate logo is often the first representation your clients, colleagues, and community see when introduced to your business. It should embody your …

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