Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent looks at his email marketing performance metrics, wondering what is a good click rate for email marketing?

Email marketing remains one of the most powerful tools for real estate agents looking to engage prospects, nurture leads, and maintain client relationships. However, …

The word "generating" sits in the middle of various tasks that can be accomplished by the Presence Copilot app on a purple background

Every day, real estate agents face challenges that affect both their productivity and clients’ satisfaction. Disorganized communication, outdated tools, branding limitations, and manual processes …

a real estate agent and broker sit in front of a laptop reviewing the ideal email marketing journey to convert leads

Email marketing is one of the most effective ways to stay connected with prospects and clients. Whether you’re reaching out to a potential lead, …

Close-up of a real estate professional's business planner notebook with a memo in it illustrating the best day and time to send email marketing

Email marketing remains one of the most effective tools for real estate agents, helping to nurture leads, build brand awareness, and prove expertise. However, …

A real estate agent sits crosslegged on a grey couch, typing out a drip email marketing real estate campaign

One of the most effective ways to nurture leads, stay in front of your clients, and build strong relationships is through drip email marketing …

Two real estate agents sit at a wooden table in front of a laptop, notebook and smartphone discussing the merits of choosing between Agent Image vs Luxury Presence for their website and marketing needs

In today’s competitive real estate market, agents need a defining, stand-out digital presence. Two of the leading companies that specialize in creating websites and …

A homeowner packing up boxes consults a sellers guide for real estate created by her listing agent

Creating a guide for sellers is an excellent way for real estate professionals to establish authority, provide value, and generate leads. A well-crafted guide …

Real estate agent addressing an envelope to a prospect illustrating the need for personalization in marketing automation

For real estate professionals, personalization means sending the right message at the right time to the right audience. Your clients expect tailored experiences that …

A real estate agent walks between two house hunters, using storytelling in marketing to help the buyers see how they fit into the narrative of the property

Facts and figures are important, but what truly resonates with people is a good story. Storytelling in marketing has become an essential tool for …

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