Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent walks between two house hunters, using storytelling in marketing to help the buyers see how they fit into the narrative of the property

Facts and figures are important, but what truly resonates with people is a good story. Storytelling in marketing has become an essential tool for …

A small dog runs ahead of three women on a wooden walkway, acting as their neighborhood guide

Creating a neighborhood guide is a strategic way for real estate professionals to showcase their expertise, build trust with potential clients, and establish themselves …

An agent meets with a prospect at a wooden office table as a result of writing and sending real estate email to clients

Email marketing is an indispensable asset for agents and brokers seeking to cultivate meaningful relationships, foster client loyalty, and line up future business opportunities …

An agent writes down real estate newsletter ideas on post-it notes on a sliding glass door overlooking an apartment complex

A steady stream of fresh, relevant topics is key to your email marketing strategy. These real estate newsletter ideas will resonate with a variety …

A personal assistant organizes a real estate agent email list for their brokerage marketing campaign

Email marketing remains one of the most effective tools for real estate professionals to nurture leads, maintain client relationships, and drive consistent business growth …

A lead signs up for a real estate agent follow up email created with templates

This guide will provide you with actionable tips and customizable real estate agent follow-up email templates, including one-year follow-up templates for real estate agents …

An agent sits in front of their laptop working on creating cost-effective real estate crm email campaigns

As a real estate professional, email campaigns are a key tool to engage with clients and grow your business. However, to manage those campaigns …

Decorative image to represent examples for real estate mailers

Real estate mailers are a staple in the industry for a good reason — they provide a powerful way to generate new leads, increase …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

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