Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

In real estate, trust is everything. Whether you’re working with buyers, sellers, or industry peers, your reputation can make or break your success. A …

How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

Three color swatches are fanned out on top of a blank journal, representing a brainstorming session to come up with real estate branding ideas

Your brand is the essence of your reputation, the story you tell, and the experience you create for clients. In today’s fast-moving digital world, …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

A real estate agent holds up her phone taking a selfie and demonstrating how to build a brand on instagram and linkedin

Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients. This …

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