Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

The internet is crowded with information, making it hard for real estate professionals to stand out. In fact, the typical homebuyer visits nine different …

Real estate agent writing with a black pen on a white pad of paper, working on creating their personal brand statement

Your brand is the key to standing out in a crowded market, and one of the most powerful ways to define it is by …

Real estate agent comforts a woman who has lost her home in the 2025 LA wildfires

We recently sat down with Shelton Wilder, community builder and top producer with the Shelton Wilder Group, on our Luxury Presence Podcast. Originally from …

An instructor gestures on a white board in front of a class of students, illustrating how real estate coaches can help agents and brokers succeed.

Coaching appears to be having a moment. Though the International Coaching Federation has been running its Global Coaching Study for 16 years, they found …

A real estate agent uses a calculator, laptop and pen and paper to figure out their email marketing costs

Email marketing is a critical, high-value tool for real estate agents looking to engage with potential clients, nurture leads, and maintain relationships with past …

Real estate broker Matt Breitenbach behind the words "The A-List masterclass"

In the fast-paced world of luxury real estate, building a standout business requires visionary strategies and a strong, authentic brand.  In the latest episode …

An agent opening a book that says "what is brand strategy" on the front in search of the best real estate slogans and taglines

Developing a unique brand identity is vital to building a solid presence for your real estate business. A well-defined brand distinguishes you from industry …

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